RUG – Stairway to Talent

“For our MSc program Talent Development and Creativity, we looked for new ways to introduce this to our target audience. A hard to reach audience, and, in addition, it had to match their world and media behavior. Based of their track record on creative and especially effective videos, we asked WEBER Creatives to do the job. This creative agency is working for marketing and business managers of large, international clients.

We had a tight, challenging budget to work with, but the agency met our high expectations with a creative concept for a short video clip, called ‘Stairway to Talent’ From a pool of our own students, the agency selected (through a screen test) actors to perform a monologue conveying their motivation to choose the Master. I think the clip is compelling which is confirmed by its instant success. After spreading the clip through social platforms such as LinkedIn, Facebook, and Twitter, the clip was very well received and many students expressed their interest in the new MSc program which will officially start in September 2016.

For more information about the program, follow http://www.stairwaytotalent.nl/. Prof. dr. Nico W. Van Yperen”